This month’s dilemma: Social media is everywhere!
Where do we start?
I’m pushing my sales team to add social media to its repertoire. We started with Twitter and tried to train the sales staff; however, they aren’t taking it seriously. They continue to use the hard-sell approach.
I don’t think they understand how to use Twitter and LinkedIn to build relationships.
Should we expect the sales team to use these tools, or should marketing maintain them and pass on leads to sales? – Overwhelmed in Chicago